Capability-driven work, explained
We document what mattered: the business problem, the technical solution, and the operational outcome. A website is only “done” when it’s maintainable, understandable, and secure enough for real usage.
If what you need is stability and responsible execution, we should talk.
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Local services conversion rebuild
Problem: Visitors were clicking around, not contacting. The form was attracting spam.
Solution: A single-column mobile-first layout, stronger hierarchy, and a contact tunnel.
Outcome: Fewer steps to inquiry and less form abuse.
Security & scalability reasoning: CSRF tokens, honeypot, rate limiting, strict sanitization, and minimized third-party scripts.
Review moderation system (tokenized approvals)
Problem: Reviews should be genuine, controllable, and not dependent on third-party platforms.
Solution: Reviews stored in MySQL with moderation status. Reviewer confirms publish/deny via one-time expiring token link.
Outcome: Only confirmed reviews are displayed publicly — with an audit-friendly flow.
Security & scalability reasoning: Token hashes stored (not raw tokens), one-time use enforcement, server-side validation, and expiry.
Performance-first local SEO structure
Problem: A site that “looks fine” but loads slowly on mobile and has weak page semantics.
Solution: Lean CSS/JS, semantic headings, descriptive meta tags, and intentional internal linking.
Outcome: Better crawlability, faster interaction, and clearer content pathways.
Security & scalability reasoning: Safer defaults, fewer dependencies, and reduced third-party exposure.